I think most unpublished authors see “the problem” as “getting a publisher” but the real problem is getting readers once published. Like most writers, I’m a reader. I have a list of authors I’ve come to love and whose writing I trust to deliver to me the reading experience I want.

Some of those authors I discovered because they were just so big and famous I had to be living under a rock NOT to discover them. Like Stephen King or JK Rowling. And actually I read JKR because everyone was saying she was evil and demon possessed. PR is PR and sometimes even bad PR intrigues a reader enough to pick up your book.

Some authors were recommended by friends who share similar likes. A couple now have been from online communications. I would have never read a book by Rachel Caine or Erica Orloff, if not for their blogs. I stumbled across Cynthia Eden before I found her blog, from the Secrets anthologies.

I was in Rachel’s nanowrimo LJ group. She’s a likable person who comes off as someone who genuinely wants to help other writers and who loves what she does. Erica is the same way. Without this interaction and likability factor these writers would be “strangers” to me. And I probably wouldn’t pick up their books. Why should I, out of all the books to pick from?

I think you really want to get past the “strangers” stage to build a readership. And that’s the point of a blog. Not because every other writer is doing it and it’s “expected” by publishers now, but because you’re trying to connect with people who are in some way like you, who then might make the step to pick up something you’ve written and take a chance on you. And who if they like you, because of that small online connection, are more likely to recommend you to their friends than someone who discovered you in a less interactive way.

The other authors I’ve picked up had really fabulous covers that intrigued me, followed by back copy that intrigued me and a first page that made the sale. If I wasn’t absolutely grabbed by the first page, it was no dice. Sometimes by the first paragraph. As I write this I realize my novella that’s “out there” right now, could have a much better opening paragraph. Should it come back to me, it will be getting one, because I don’t want to stand in my own way.