For a long time I’ve struggled over the fact that, the more “indie” (and therefore, mainstream publishing view unacceptable) I become, the more I will likely alienate traditionally published authors, or those on a STRONG trad published author track, from my blog.
I’m working on my indie site, and I figured I could just “keep the indie talk” over there. And here, I’d just talk more about writing in general. And it would be fine. I could be everything to everyone. (Yep, that’s an Everclear song.)
But I really can’t be. I will and do have some blog readers who are on the trad train. And they read and post to me cause they like me anyway.
Or they’re interested to watch my journey and see where it goes (if anywhere) even if it isn’t the right journey for them.
And that’s cool.
And then there are those doing a little bit of both. They have some indie spirit, but they are also, simultaneously working the trad path. And I think that’s very smart and strategic.
More and more as I walk down this path, I relate less and less with the trad path. I don’t think it’s “wrong” but at the same time, I’m not going to talk about the same things that trad published authors talk about, anymore than they will spend all their blogging time talking about indie publishing (except for the random occasional “self publishing is bad, don’t do it” posts.)
This closely mirrors my recent struggle with: “Should I hide behind my imprint or should I just be honest about being indie?”
No matter what, I have to be honest. And the primary reason comes from my favorite book: “How I Found Freedom in an Unfree World” by Harry Browne (Yep, we’re back to that, hahaha.)
Anyway… he talks in the book about how you shouldn’t conform to meet the standards of those who are on different paths from you, but that instead you should strive to be as authentically honest about who you are as possible, because doing so draws to you the people who “get you” and are in some way Kindred.
And I used that term, not him. It’s kind of vampy terminology, but it’s also how I feel about the indie community. Indies are Kindred. When I run into other writers, it’s cool, and awesome, and I do share things in common with them. Sometimes the things we share in common aren’t even directly “writing related, per se.”
But when I talk to another indie, I’m home. These are my people. And I won’t run from that. Because there are a bunch of us out there, growing by the day. And we need community and friendship and the ability to just be who we are.
I truly believe there is a movement forming, a quiet revolution (mostly quiet because of the stigma) of indie authors. Just like indie musicians did. There was a time when the assumption was, if you created your own record, you “couldn’t get a record label” and your music must therefore suck, or not be “commercially viable.”
Little by little, the quality level of indie musicians raised to the point that nobody thinks that anymore. Same thing happened with film, and the same thing is beginning to happen in writing. Like it or not, indies are here to stay. We’re going to get smarter, savvier, better, and more competitive. And the last vestige of: “Well what about the gatekeepers?” Or “You’re not a “real author” like me.” Or “You just simply cannot accomplish the difficult things publishers must do and you cannot reach an audience.” Is going to sound more and more like panic, and less and less like sound reasoning.
Think about this: Has 1-800-Flowers ever concerned themselves with whether or not mom and pop flower shops exist? No. Because they pose absolutely no threat to them. Yet a growing attitude that the gatekeepers are not needed, at least not to start out, is threatening. If for no other reason, it’s threatening because suddenly there are people who don’t automatically think that validation comes from the hands of a tiny few, but from every single reader who reads your work and loves it.
It’s also threatening because as quality levels raise, and as barriers continue to lower, more and more fiction produced independently becomes competition. No, it’s not competition for Stephen King, or others that we all know and have heard of, but new authors, just starting out with their publisher? Maybe so.
This isn’t going away. And any flaws the indie movement currently has, are growing pains. Very soon I believe there will be a wide division between serious indie authors, and those who have been used as the “examples of poor self publishing” up to this point.
And I think some indies get very bitter. And I don’t want to be that way. The bitterness starts to come from almost a constant struggle to have your point of view even understood. There is this endless whacky loop that goes on.
1. You mention the people who are succeeding with indie
2. Trad author mentions this is rare.
3. You go back to pulling out your hair.
And number three is true, because number 2 continually reinforces this idea that publishers are “magic” and even though people have reached big audiences or even respectable but smaller audiences on the internet, somehow this was luck and had nothing to do with the quality of the work, or the author’s ability to market.
It’s RARE to succeed, period. The statistics are bad for getting an agent, then worse for getting a NY publisher, then worse for staying published for more than one or two books, then worse for staying on the midlist, then worse for breaking out of the list to bestseller. Yet, everybody is on that path, practically.
I don’t see the odds difference here, I truly don’t. So the short version of that is, it’s harder and harder for me to relate to that way of thinking. Because to me, it’s ALL bad odds, but going the way I’m going, at least I’m doing something hugely proactive, and I will build “some” reader base, even if it’s just 100 people.
And so this is all a very long way of saying… my blog is me. It’s who I am, it’s what I’m about. My philosophies on life.
I’m not Republican. I’m not Democrat. I’m Libertarian.
I’m not mainstream in ANY way you can imagine. And I don’t do this in order to be counter-culture for the sake of it, but because this is who I am as a person. Not everybody likes that, and that’s cool. Not everybody likes anything. I can cope with that reality.
So this blog is going to be a lot of indie type focus. And I’m done apologizing for that. I know that I will alienate some readers, but I will attract others like me, or who are at least interested in watching what I’m doing, even if it’s not for them. Both types of readers are welcome.
And those readers who are also writers seeking publishing the traditional way, don’t worry, I don’t think you’re wrong. And you absolutely don’t have to defend your position to me. I respect it, and hell, everybody else in the world thinks it’s valid.
You’re welcome here, but not every post will apply to you directly.
But that doesn’t mean there is nothing for the trad author here. I’ll still be talking about writing in general, and marketing (especially as I get more into that myself as it pertains to fiction.) I won’t be talking about “how to get an agent” (unless it’s tied into the platform building indie way), or “how to write a query” etc.
I will be talking about indie stuff, writing, marketing, the publishing industry in general, ebooks, podcasts, POD, etc. If any of that interests you even peripherally, awesome. If it doesn’t, that really sucks, but, there’s so much I want to talk about that I can’t if I’m only “halfway in” on my blog.
Part of it is, I don’t want to sound like I’m evangelizing, and I’m not. The indie movement doesn’t need authors who don’t really want to be in it. If it’s for you, you know it. If it’s not, you know that too. And either way is fine by me. But since when I talk indie talk, I’m speaking mostly either to people who are like me, or who are well on that road to becoming so, I can’t qualify every statement to reassure non-indies that I’m not looking for converts. That’s exhausting.
So I apologize to those I offend or piss off, or annoy, or whatever with my indie way, but … hey, the internet is big. If I annoy you that badly there are masses of people who support your view. That’s why it’s called the mainstream view.
Go find them.
November 16, 2008 at 1:35 pm
What you are doing is right – right for you , right for your blog and your imprint. You can’t try to be something you are not in an attempt to ‘please’ other people or because you think it might get you more readers, more respect or whatever. Carrying on being who you are, doing what you do and everything will fall into place.
November 16, 2008 at 1:38 pm
I think trad authors have a lot to learn from indie authors on marketing. I’ve gotten a lot of information from them on that, in the past.
I keep thinking some time soon, I’m going to try to release one book myself. I never seem to get there, but I keep thinking it.
November 16, 2008 at 1:42 pm
WoH, it would be uber cool if I had a vampire reader! haha
Even if it was one of those dudes that live out in Berkeley going out to those vamp clubs and drinking real blood.
And thanks! I think you’re right. What I’m doing, either I will, myself “succeed” with my fiction, OR, I will be helping other people to do it, or hell, both. But any of those options is a great outcome to me!
November 16, 2008 at 1:46 pm
Hey Spy, by that time I might have a lot more helpful info on my indie site. Right now I’m still at the front part of it, which is the pros and cons, myths and stigmas, etc. part.
That’s the greatest hurdle a potential indie has to get over. After that, it’s just a learning curve. (I know that’s like saying, it’s JUST a fire breathing dragon that’s six stories tall.)
But everything shifted on it’s axis for me once I became committed. Now I’m committed to finding a way to make this work, not worrying/wondering if I’ve done something foolish.
Whether I have or haven’t, I believe the democratizing of publishing, and removing some of the stigma from indie authors, so they get the same respect and consideration as indie bands or indie filmmakers, is important.
And while trad published authors might heavily disagree with me, the day their publisher drops them, they’ll be glad for the foundation people are trying to lay.
Michael Stackpole is one such trad author who, while he has future contracts down the pipeline, did get dropped for some of his work, and now he’s an indie/trad hybrid.
I think we’ll see more and more of that.
November 16, 2008 at 3:11 pm
If you get published by a small press, or even a large publishing house that won’t put a lot of effort into your book, you have to learn how to market like an indie writer, anyway. The line between traditional and indie can be blurry.
November 16, 2008 at 3:43 pm
Hey, Robin. I agree. And I just read an article where major players are admitting what a poorly run business the publishing industry actually is. Seriously, no respect for that lack of business sense. I’m posting an evil snarky post about it tomorrow. I’m trying to hold back.
November 16, 2008 at 5:19 pm
Hey, Zoe, though I’m going for the trad route, the publishing world is changing, and you are part of the change. So go, Zoe, go!
November 16, 2008 at 5:39 pm
Thanks, Edie, I hope so! And you know you’re totally welcome here!
November 16, 2008 at 5:39 pm
Also, I think the American Title contest is very exciting, and I hope you win! You know I’m voting for you every month!
November 17, 2008 at 2:34 am
“…you should strive to be as authentically honest about who you are as possible, because doing so draws to you the people who “get you” and are in some way Kindred.”
So very true. A mutal friend sent me a link to your blog a few months ago, but your outspokenness about indie publishing is what kept me coming back, and was the beginning of a beautiful friendship.
November 17, 2008 at 2:37 am
Yay, Kel!
November 17, 2008 at 2:53 am
Kindred also reminds me of Octavia Butler woo hoo.
You know, I think I found your blog while I was researching…hmm, something about thoughts on the publishing industry and I found your insight refreshing. At the time I couldn’t find many authors outside of the normal “submit to agent, submit to publisher, rinse repeat” route who thought of alternatives to getting their work out there. I like that you set a goal and are going for it!
Plus I agree with Spy. Trad authors can definitely learn a lot from indie authors because now promotion is in the hands of the author unless you’re one of the top six brand name authors.
November 17, 2008 at 3:02 am
hehe, Rae.
It is sometimes hard to find others like us. There is the “trad way” then there are the “true really real self publishers.” Self publishing has become kind of ghetto-ized, so when self publishers aren’t respected in the general populace, then they form their own group so they can shut people out of their group haha.
And most of the “true really real self publishers” are people who insist on doing offset print runs, and spending thousands of dollars on all design elements of the book. By the time they’re done, they’ve sunk at least $20,000 into the production of a book they can’t be sure of.
I know most of us don’t have that kind of money to knock around. And I just don’t believe that for indies it’s “that” or lulu.com. No offense to Kel who used lulu.
November 17, 2008 at 9:59 am
Offense taken.
Oh wait…that’s not me.
Seriously, I’ve found lulu to be a good jumping-off point, to get my feet wet, to learn the ropes [insert cliche of your choice here]. I like its CHD (Click Here Dummy) approach to formatting. It gave me the confidence to go for bigger things. And bigger things is what I’m after.
November 17, 2008 at 11:29 am
hehe Kel. Anything that stops someone from being overwhelmed enough so they can START, is a good thing.
November 20, 2008 at 8:25 pm
>>>Anyway… he talks in the book about how you shouldn’t conform to meet the standards of those who are on different paths from you, but that instead you should strive to be as authentically honest about who you are as possible, because doing so draws to you the people who “get you” and are in some way Kindred.
I wondering if this is just a Woman’s Thing, your reluctance to stand apart.
I mean, that para I quoted above (from your quote) is how I live. It doesn’t bother me.
Wil Wheaton (yes, THAT one) had this one his blog yesterday:
>>>Those obscure jokes were one of the main reasons I loved MST3K so much, so I paid very close attention when Joel said that they didn’t ask themselves, “Will anyone get this joke?” but instead they said to each other, “the *right* people will get this joke.”
– Wheaton quoting from a site.
http://wilwheaton.typepad.com/wwdnbackup/2008/11/in-which-i-once.html
Harlan Ellison once wore a T-shirt that said: “Dig. Or Split.”
Everybody wants a *conformist* “uniqueness.” “Oh, it’s OK to write that crazy shit — but WTF?, you mean you’re like that *in person too*? OMFGZZZ!” Well, who the eff do they think would turn out crazed stuff — Mr Pinstripe Suit who sits behind a desk vetting loan applications?! Listen, these people don’t understand. They don’t get it that the very Founders of *America* were bugfucked iconoclasts who they’d *protest* against today for being so “independent” and “leftist.”
Don’t try to please others. They obviously don’t live to please you!
Christ, I hope I’ve made some sense here. My own head is spinning. This Comment box is too damned small!
November 20, 2008 at 9:03 pm
Hey Mike, hahahaha, I don’t know how to feel about you using the phrase “a Woman’s Thing.” hahaha. But…I do get what you’re saying and you may be right.
And I’ve been thinking about how MANY self publishers who were men have succeeded vs. women. And I do think there is a tendency for women to give into pressure and “just get along.”
And it’s made doubly hard by the fact that men are ‘assertive’ and women displaying the exact same behavior are ‘bitches.’
Though Tom just thinks I’m ’sassy.’
Women are HEAVILY socialized to just “go along” and “be agreeable” and “Don’t be too competitive, that’s not attractive.” So I pretty much fight against that conditioning constantly.
And you’re absolutely right about that idea “the right people will get this joke” hahaha.
And very true about “they obviously don’t live to please you.”
hahahahahaha, The comment box is as big as you want it to be.
November 20, 2008 at 9:19 pm
Well, you understood what I meant by the Woman’s Thing reference.
Live by the words of Grace Hopper: “It’s always easier to apologize afterwards than to ask permission first.”
http://en.wikipedia.org/wiki/Grace_hopper
And if you want advice from a man, no better than Ty Cobb:
[. . .] Cobb spoke of why he was constantly on the warpath up north: “I get into a lot of trouble and have made many enemies. But my philosophy is brief. I think life is too short to be diplomatic. A man’s friends shouldn’t mind what he does or says — and those who are not his friends, well, the hell with them. They don’t count.” [Cobb: The Life and Times of the Meanest Man Who Ever Played Baseball - Al Stump; pg. 237]
And, oh, there’s male “bitches” too: They’re called bastards.
November 20, 2008 at 10:36 pm
hahahahaha, true.
November 20, 2008 at 11:50 pm
I could kiss you for that.
I’ll admit I got my world rocked yesterday and today a little on the indie thing, and began to doubt, but hell, I’m on this path, right? It’s too late for do-overs, so I’ll walk it and enjoy it.
November 21, 2008 at 12:04 am
MoJo, don’t let them get to you. Your interior layout rocks. And seriously, no reader will care. The only people who care are people with 20 years in interior layout. And they probably aren’t your target audience.
November 21, 2008 at 2:44 am
I downloaded The Provisio this evening (oops, it’s almost 2am. I guess it was yesterday evening). The story rocks. Seriously. It’s a great read. (I’m about halfway through it.)
—-
“I wondering if this is just a Woman’s Thing, your reluctance to stand apart.”
This is one woman who doesn’t give a shit about conforming. Life’s too short. I’m not letting a herd of bleating sheep tell me which way to go.
November 21, 2008 at 11:05 am
Oh, R.J., thank you SOOOO much. You have no idea how much I appreciate that!!